- Evidence gathered
- Testimonials
- Submitted 14 Oct
OUR SERVICESSocial, PR, awards and more, from one team
Everything your marketing needs, in one place.
Choose one service or bundle a few. Whatever you pick, you work with the same team and see all of it in your client portal.
Part 1 of 3
Get seen
Show buyers who you are every week, on the channels they already use.
Social media · LinkedIn ads · Photo & videoEC
Example Cleaning Co.Promoted
Is your entrance ready for winter? Book a free floor safety check.
exampleclean.co.ukBook now
This month
Impressions
Facilities managersProcurementBuilding managers
02
LinkedIn ads
Adverts in front of the facilities managers, procurement leads and building managers who buy cleaning.
- An audience built around the buyers you want to reach
- Ad copy and design in your brand
- Campaign set-up and regular checks
- Results each month in plain English
In your portalSend us a campaign brief from the Campaigns tab whenever you have something to push.
Book a call about linkedIn ads● REC0:45 · 4K
Behind the scenes at the bus depotCaptions on · Ready for LinkedIn
03
Photo & video
Your teams and sites, photographed and filmed for your posts, website and bids, plus training videos for your own staff.
- Site and team photography
- Short videos made for LinkedIn
- Training videos for your teams
- Editing, captions and subtitles
In your portalYour photos go straight into your plan, and you can send your own from your phone.
Book a call about photo & videoPart 2 of 3
Build your reputation
Coverage, awards and news that give buyers good reasons to trust you.
PR & trade press · Awards · NewslettersINDUSTRY NEWSNovember · Page 14
Meet the team keeping Canary Wharf clean overnight
✓
PublishedPlaced in 4 trade titles
FM UKNetwork6C&M OnlineFMJ
04
PR & trade press
Your story written once and placed across the cleaning and FM titles your buyers already read.
- Finding the stories worth telling with your team
- Press releases and opinion pieces written for you
- Placement across our network of 16 trade titles
- Every piece of coverage shared on your social channels
In your portalFollow every story from draft to published under PR & Ads.
Book a call about PR & trade pressCleaning Industry Awardsto you · 9:02
Congratulations, you’ve been shortlisted!
Your entry for Cleaning contractor of the year has made the final shortlist.
Your entry
05
Awards
Entries written with your team and built on your evidence, for the industry awards that matter to your buyers.
- Choosing the right awards and categories
- Gathering evidence, figures and testimonials
- Writing and submitting the entry
- Shortlist and winner posts ready to go on the day
In your portalEntry deadlines sit on your calendar next to your posts.
Book a call about awards
Example Cleaning Co. · November update
New sites, new faces and a thank-you
Read moreopened
06
Newsletters
Your news in your customers’ inbox each month, written in your voice and designed in your brand.
- Copy written from your month’s news and wins
- Design and layout
- Sending to your list
- Open and click results each month
In your portalSend a story through Ideas and it can go into the next issue.
Book a call about newslettersPart 3 of 3
Win work
When it’s time to bid or pitch, look as good as the service you deliver.
Bid support · Branding & brochures · SEO & website reviewTender responseSection 4 · Social value
Local hires at three sites
Living Wage across the team
From your portalLocal hires at three sitesLiving Wage across the teamFood bank collection, Dec
Copied for your bid ✓
07
Bid support
Evidence, design and writing support for tenders, from a team that started out writing bids.
- Social value and case study evidence
- Bid design and formatting
- Writing support for quality questions
- Presentation decks for interviews
In your portalSpot tenders in Opportunities, then copy your evidence straight into a bid from Reports.
Book a call about bid supportCommercial cleaning across London
Brand kit
AaHeadings
Body text
Body text
08
Branding & brochures
Brand kits, brochures and sales collateral that look as professional as the service you deliver.
- Brand identity and guidelines
- Brochures and capability statements
- Sales decks
- Event and exhibition graphics
In your portalYour logo, colours and fonts live in your portal, ready for every post.
Book a call about branding & brochurescommercial cleaning east london
competitor-one.co.ukOffice Cleaning Services London
competitor-two.co.ukCommercial Cleaners in East London
exampleclean.co.ukExample Cleaning Co. · Commercial cleaning across London▲ 4 places
directory-site.comTop 10 cleaning companies near you
Visitors from Google
09
SEO & website review
A clear review of your website and how you show up on Google, with the fixes listed in order.
- Website and search review
- A keyword plan for your services and areas
- Page-by-page recommendations
- Ongoing SEO support if you want it
In your portalYour results sit alongside everything else in Reports.
Book a call about SEO & website reviewQuestions we often get
Anything else, ask us on a call.
Do you only work with cleaning companies?
Nearly all of our clients are in cleaning, hygiene and facilities management. It’s the industry we come from, so we already know the language, the buyers and the dates that matter.
Do I get to approve everything before it goes out?
Yes. Every post appears in your portal first, exactly as it will look. You can approve it, edit the wording or ask us for a change.
Who writes the posts?
Our team writes every post in your voice, from a monthly plan we agree with you. You’ll work with the same people every month.
What do you need from us each month?
A short monthly call and any news or photos you have. You can send stories and photos through the Ideas tab in your portal whenever something happens.
Do you work with companies outside London?
Yes. Most of our work happens online and through your portal, and we can come to you for photo and video days.
Can we start with one service and add more later?
Yes. Most clients start with social media and add PR, awards or newsletters as they grow.
Most clients start with social media and add more as they grow.
Tell us what you’re working towards this year, a new contract, an award or a bigger team, and we’ll suggest the mix that gets you there.
This week Priya celebrates ten years with us…
Social media
A month of posts on LinkedIn, Instagram and Facebook, planned around your sites, your people and the dates that matter in cleaning.
In your portalApprove each post in a tap, ask for a change, or send us a photo from site.
Book a call about social media